The Landlord Works

The Landlord Works is a project of the Home Propositions team at Nationwide Building Society, designed to simplify landlord responsibilities and improve landlord management. The product includes the main website and the financial dashboard.

Research Methods

We designed prototypes and invited landlords to our user testing sessions.

Findings

Our primary target market comprises landlords aged 50 and over who typically manage 1 or 2 properties. User feedback suggests a preference for textual information over illustrations, icons, and graphs.

Key Takeaways

• Use icons only when they make the message clearer. 

• Give clear directions in words, because users like reading text more than pictures. 

• For money information, landlords prefer short paragraphs instead of lots of charts.