Budget Calculator

A feature in the Nationwide banking app, designed to simplify personal finance management. It allows users to create, track, and visualise their budgets, fostering financial literacy and empowering informed spending decisions.

Problem

Many users struggled to effectively manage their personal finances, lacking a simple and intuitive tool to create and track budgets. Existing budget calculators were often complex, overwhelming, or lacked essential features like customisable categories and clear visual representations of spending. Users needed a way to better understand their spending habits and make informed financial decisions.

Research Methods

User Interviews: Conducted interviews to understand user budgeting habits, pain points, and desired features.

Usability Testing: Tested wireframes and prototypes with users to validate design decisions and identify usability issues.

Competitive Analysis: Analysed existing budget calculator apps and tools to identify best practices and areas for improvement.

User feedback: During the beta testing phase, user feedback was collected and the calculator was adjusted accordingly.

Card sort exercise: Conducted card sort exercise to understand how people categorise their expenses

Ideation

Conclusion

The Budget Calculator provided users with a valuable tool to manage their finances, promoting financial literacy and responsible spending. By prioritising user research and usability testing, we created a user-friendly and effective budget calculator that met the needs of our target audience.