Blink is a UK-focused web application revolutionizing the renter experience. By prioritizing a smart, simple relocation process and fostering trust between tenants and landlords, Blink offers a superior property search with personalized results and an enhanced user experience.

My Role

I drove the product development process from initial persona analysis to final UX evaluation. My responsibilities included defining key features, designing end-to-end user journeys through wireframing, co-creating the UI, developing prototypes for A/B testing, and analyzing testing results to optimize the user experience.

Research Methods

Persona study / Competitors analysis / User interview / A/B testing